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Why Takei Rikako Runs Triathlon’s at 56!

This blog post is part 2 of our 6-part series on Takei Rikako’s journey to Kona and the Ironman World Championships!Take a moment to head over to our first blog post in this series that introduces her and the Ironman World Championships! Reading this post first will help you gain a little insight on Takei and the upcoming [...]

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PHITEN Torrance Shop End of Summer Sale!

South Bay California customers - start back to school sports or get a jump on your own fall training by stocking up on Phiten products! If you are a runner or love to watch a good marathon – be sure to check out our last blog post of upcoming September Marathons!Are you working out to compete in a championship, [...]

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Hideki Matsuyama Keeps Swinging!

Phiten ambassador Hideki Matsuyama is a professional golfer from Japan. He was born February 25, 1992, in Ehime, Japan. He first played golf as a four-year-old when his father introduced him to the game. Currently, a mainstay in the top ten golfers in the world, Matsuyama works tirelessly towards his goal to be the no. 1 ranked golfer in the [...]

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Unlock the Key to Better Sleep

When you lay down in bed, how long do you stay awake? Do you try to get into your favorite position without success? Perhaps you wake multiple times and feel like you haven’t slept a wink. If sleep seems elusive, you should take steps now to do something about it. Prolonged sleep deprivation can adversely affect your health in [...]

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History of Phiten Tape

As people say ‘health is wealth’ yet unfortunately people still seem to put their own health and well-being second, in terms of importance. The good news is that more of us do appear to be finally taking our health and well-being a little more seriously, though we still have a long way to go. This is where Phiten enters [...]

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Come Out and Visit us at The Fit Expo!

What is The Fit Expo? TheFitExpo is a family-friendly event which brings together thousands of fitness enthusiasts ranging from bodybuilders and powerlifters to jiu-jitsu and karate participants, personal trainers, group exercise instructors, competitive athletes and even the weekend warrior.Attendees have the chance to meet fitness celebrities, discover new health and wellness products and services, have access to free fitness classes, cooking [...]

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Introduction: Takei Rikako – A 56 Year Old Triathlete!

We at Phiten love to find and support the everyday adventurer! So when we find an inspiring individual that aligns with our mission and vision statement – we must share their stories! Phiten’s goal is to globally redefine the meaning of outdoor by applying our design and technology to everything we produce and by inspiring individuals to live and strive [...]

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5 Marathons in September You Won’t Want to Miss

Are you a fan of marathons? If so, then September is a month you won’t want to check out for running. The air will just be turning cooler, the light fading slightly, and the leaves on the trees may just be beginning to hint at an imminent change of colour to welcome in the fall season. Weather permitting however, [...]

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How to Use Athletic Tape

When it comes to training, there is nothing worse than picking up an injury when you’re in full-swing and seeing it progress with each session. Over the years, the number of people using athletic tape has increased dramatically, and it’s easy to see why. With all of the advancements made in sports and medical science, athletic tape is now [...]

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We Want to See Your Workout!

Each month Phiten will be scanning Instagram to find 3 Phiten fans to learn more about them and showcase their workouts!How do you work out?We realize everyone is on their own personal wellness journey and we want to see where you are in that road.Are you a beginner?Ironman Champion? Kickboxer?Swimmer? Amateur or Pro Golfer? Yogi? Pilates? Tennis? CrossFit?Runner?… the [...]

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