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Introduction: Takei Rikako – A 56 Year Old Triathlete!

We at Phiten love to find and support the everyday adventurer! So when we find an inspiring individual that aligns with our mission and vision statement – we must share their stories! Phiten’s goal is to globally redefine the meaning of outdoor by applying our design and technology to everything we produce and by inspiring individuals to live and strive [...]

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5 Marathons in September You Won’t Want to Miss

Are you a fan of marathons? If so, then September is a month you won’t want to check out for running. The air will just be turning cooler, the light fading slightly, and the leaves on the trees may just be beginning to hint at an imminent change of colour to welcome in the fall season. Weather permitting however, [...]

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How to Use Athletic Tape

When it comes to training, there is nothing worse than picking up an injury when you’re in full-swing and seeing it progress with each session. Over the years, the number of people using athletic tape has increased dramatically, and it’s easy to see why. With all of the advancements made in sports and medical science, athletic tape is now [...]

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We Want to See Your Workout!

Each month Phiten will be scanning Instagram to find 3 Phiten fans to learn more about them and showcase their workouts!How do you work out?We realize everyone is on their own personal wellness journey and we want to see where you are in that road.Are you a beginner?Ironman Champion? Kickboxer?Swimmer? Amateur or Pro Golfer? Yogi? Pilates? Tennis? CrossFit?Runner?… the [...]

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Ankle Supports – Everything You Need to Know

When it comes to exercise and fitness, it’s vital that you do everything in your power to protect yourself. The ankles for example, are some of the most vulnerable parts of the anatomy during high-impact exercise, which is why ankle support, braces, wraps, and other pieces of support in general, are so beneficial. If you’ve ever experienced a sprained [...]

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Be Pretty in Pink with Phiten’s Premium Skincare Products

It’s no secret that Asian women have some of the most beautiful skin in the world. In particular, Japanese women have skin that glows with youthful radiance. Their secret? Using great skincare products to keep them looking forever young. Phiten uses a patented technology it created called AQUA-METALS™ which involves the breakdown of specific metals into nanoscopic particles dispersed in [...]

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3 Products to Celebrate Your July 4th Weekend

4TH OF JULY SALE 15% OFF STOREWIDE 1. Use discount code at checkout: HAPPY4TH2. Receive 15% off your entire order with no minimum purchase required3. Expires Sunday, July 8th at Midnight (PST)The fun has begun with a record hot summer already under way. Whether you’re making waves in the pool, running down the beach, or spending time [...]

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How to Stay Protected During the Sun and Fun of Summer

Summer is on its way and as the days get longer, the sun’s rays are getting stronger. That means heading to the beach, lake or pool for days of sun and fun. But if you don’t take steps to protect your skin while you’re outdoors, you’ll wind up with a sunburn, or worse, damage your skin causing it to [...]

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PHITEN New Release: The X30 Running Shoes

Finding the right running shoes is like trying to find a needle in a haystack. You know that they’re out there, somewhere, you just need to know where. Your hunt for the perfect running shoe is now over. Introducing the New Phiten’s X30 Running Shoes. The X30 is set to revolutionize the way we run forever.Lightweight, breathable, [...]

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5 Father’s Day Gifts From Phiten

June 17th is Father’s Day and gifting our Fathers can sometimes be a little harder to shop for. Fortunately – not for Phiten Father’s! We have come up with a great list of suggested gifts for Father’s that love Phiten this Father’s Day. You can also get something for yourself too if you hurry!Right now, until June 7th receive [...]

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