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Phiten’s 35th Year Anniversary Campaign

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We’re so happy to be celebrating our 35th Anniversary this year! Yes – the Phiten brand is announcing their 35th anniversary since it’s inception

Quote from our President, Yoshihiro Hirata:

At the opportunity of lecture and seminar conducted as my lifework for long years, I have had chances to meet customers who listen intently, take memos trying not miss a word, or express their gratitude with tears. It's my sheer pleasure to realize their expectations to Phiten products and to be motivated to create better products by listening to their voice directly. We keep doing our best continuously for customers to be surprised and impressed, and to experience joy and high value through our products.“

Since the beginning, Phiten has been committed to our own R&D with great passion! We seek to be with the sporting community and support the everyday adventurer! We consider ourselves honored to be among all those running marathons, triathletes, power lifters, tennis players, surfers, runners and the list goes on! 

Therefore, Phiten has created the following campaign: Individuals who bring photos into our Torrance Phiten store (located at 1757 W. Carson St Unit N, Torrance CA 90501) and provide information or send via email to <order@us-phiten.com> will have a chance to win some of the following items! No purchase necessary to participate! 


Here are a few examples from our Torrance Store!


Please see the details to this promotion and how to submit your photos below:

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Takei Rikako and Phiten Products

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Takei Rikako’s Road to Kona

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5 Most Popular Phiten Necklaces

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Takei Rikako’s Triathlon Inspiration

This is blog post 4 of our 6-part series on Takei Rikako's journey to Kona and the Ironman World Championships this year! If you missed the last post on why she runs the triathlon, you can read it here: (Takei’s Training Journal Link here) If this is your first time learning about Takei Rikako, start here:Introduction to Takei Rikako Imagine; [...]

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4 Effective and Innovative Waist Supports from Phiten

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Takei Rikako’s Training For Ironman World Championships

We continue with our 6-part series on Takei Rikako’s upcoming journey to Kona, Hawaii.There she will be competing against the best of the best triathletes in the world at the Ironman World Championship! If you haven’t read the first 2 blogs in this series, we encourage you to look at these past blog posts to catch up!First in our [...]

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