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The New Phiten Brand Ambassadors

Phiten Ambassadors are athletes who embody our brand and are passionate users of Phiten products. These athletes have been organically chosen not because of their popularity but because of their love and experience with our products and the commitment they have in helping us create the best product for you.Our mission is to INSPIRE EVERYDAY [...]

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Who We Are, Why We Need You

Phiten products are all about YOU. The concept behind the creation of Phiten was to help people in need and we never want to forget the importance of that. Our founder Yoshihiro Hirata got his start trying to help people suffering from chronic pain, and today, after extensive research and development, we continue to help [...]

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More Than Just Necklaces...

There’s no question that Major League Baseball put us on the map in the United States. And after our iconic Tornado™ necklaces exploded, all of a sudden everyone jumped on the bandwagon. In all honesty, we’ve probably helped a lot of other businesses make a fortune. So for the record, you’re welcome. All kinds of [...]

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