Loading... Please wait...

Blog - products

History of Phiten Tape


As people say ‘health is wealth’ yet unfortunately people still seem to put their own health and well-being second, in terms of importance. The good news is that more of us do appear to be finally taking our health and well-being a little more seriously, though we still have a long way to go. This is where Phiten enters into the fold. For more than three and a half decades, Phiten have been helping people take care of their health and fitness, and with more people currently using Phiten athletic tape than ever before, it’s easy to see why.

Humble Beginnings

Nowadays, Phiten is an internationally recognized company, but once upon a time this wasn’t the case. We all have to begin somewhere, and for Phiten, their beginnings were humble, to say the very least. Before Phiten was established in 1983, Yoshihiro Hirata, a founder of Phiten, was running a clinic to help people to recover after training, and those who were simply in need of a little rehabilitation. Initially after receiving rehab treatments, people felt great, but soon the aches and pains began to return. People wanted a solution that they could utilize in the comfort of their own homes. Hirata came up with the concept of quartz balls, which were attached to tape, which could then be stuck onto the part of your body where the discomfort was coming from.

Word of Mouth

Initially, Hirata didn’t sell these balls to their patients, he simply lent them out. The results were amazing however, and soon, word of mouth took over. More and more people began requesting his quartz balls. Customer testimonials were unanimously positive, and soon people were practically begging Hirata to sell these quartz glass balls to them vs. lending them to the consumer. The main reason for the request, was the fact that people could feel amazing at home, rather than having to travel to and from the clinic in order to use the quartz balls. Soon after, Hirata established Phiten and eventually released their first body care product, entitled ‘Quartz Beads’.

Evolution of the Tape

The product worked very well, but at $12.50 for a piece of Quartz Bead, it wasn’t cheap. (Remember, this was back in the 1970s, and $12.50 to this day is still a decent amount of money.) Also, the problem with the Quartz Bead was that it couldn’t be used anywhere, and that it would sometimes lose its stickiness, so people were losing the Quartz Bead. As a result of this feedback, Phiten then had two goals:

- Produce an equally superior product for a cheaper price

- Improve efficiency and ease of use

Phiten switched things around slightly, and thanks to Titanium Metal, a new and improved athletic tape was born in 1995, and was sold as “Phiten Power Tape”.

Popularity Through the Ages

Shortly after being released, Phiten Power Tape was featured on the TV and sales went through the roof. People loved the simplicity of the tape, as the idea was to simply stick it on the part of your body with discomfort. Phiten sold 6 months’ worth of stock in just 3 days! It was sold in more and more stores, and eventually, companies overseas started stocking it. In 2007, it was officially recognized as the go-to Athletic tape for MLB in the US. Phiten Power Tape is sold over 18 billion discs worldwide (as of March 2018). Currently, Phiten are working on expanding their athletic tape line so that it can be used on joints and slightly more awkward parts of the anatomy and thus far, things are looking incredibly promising.

Want to try out the tape that is the core of Phiten? Click here to browse our assortment of Phiten Athletic tape now available to ship throughout the United States:Phiten Athletic Tape

How to Use Athletic Tape

When it comes to training, there is nothing worse than picking up an injury when you’re in full-swing and seeing it progress with each session. Over the years, the number of people using athletic tape has increased dramatically, and it’s easy to see why. With all of the advancements made in sports and medical science, athletic tape is now [...]

Read More »

Ankle Supports – Everything You Need to Know

When it comes to exercise and fitness, it’s vital that you do everything in your power to protect yourself. The ankles for example, are some of the most vulnerable parts of the anatomy during high-impact exercise, which is why ankle support, braces, wraps, and other pieces of support in general, are so beneficial. If you’ve ever experienced a sprained [...]

Read More »

Be Pretty in Pink with Phiten’s Premium Skincare Products

It’s no secret that Asian women have some of the most beautiful skin in the world. In particular, Japanese women have skin that glows with youthful radiance. Their secret? Using great skincare products to keep them looking forever young. Phiten uses a patented technology it created called AQUA-METALS™ which involves the breakdown of specific metals into nanoscopic particles dispersed in [...]

Read More »

3 Products to Celebrate Your July 4th Weekend

4TH OF JULY SALE 15% OFF STOREWIDE 1. Use discount code at checkout: HAPPY4TH2. Receive 15% off your entire order with no minimum purchase required3. Expires Sunday, July 8th at Midnight (PST)The fun has begun with a record hot summer already under way. Whether you’re making waves in the pool, running down the beach, or spending time [...]

Read More »

How to Stay Protected During the Sun and Fun of Summer

Summer is on its way and as the days get longer, the sun’s rays are getting stronger. That means heading to the beach, lake or pool for days of sun and fun. But if you don’t take steps to protect your skin while you’re outdoors, you’ll wind up with a sunburn, or worse, damage your skin causing it to [...]

Read More »

PHITEN New Release: The X30 Running Shoes

Finding the right running shoes is like trying to find a needle in a haystack. You know that they’re out there, somewhere, you just need to know where. Your hunt for the perfect running shoe is now over. Introducing the New Phiten’s X30 Running Shoes. The X30 is set to revolutionize the way we run forever.Lightweight, breathable, [...]

Read More »

5 Father’s Day Gifts From Phiten

June 17th is Father’s Day and gifting our Fathers can sometimes be a little harder to shop for. Fortunately – not for Phiten Father’s! We have come up with a great list of suggested gifts for Father’s that love Phiten this Father’s Day. You can also get something for yourself too if you hurry!Right now, until June 7th receive [...]

Read More »

Relieve Neck and Back Discomfort With a Memory Foam Pillow

Every day your neck works hard to hold your head up, which is no easy feat. Night should be a time of rest and rejuvenation, a time for your neck to take a break and your pillow to pick up the slack.While this may seem relatively simple, just grab a pillow from the bargain bin at your local [...]

Read More »

How Life Titanium Bracelet by Phiten Started!

Perfect balance is at the core of Phiten’s Mission. Phiten has been in business for 35 years in Japan and 20 years in the United States. This brand demonstrates strength because of its emphasis on authenticity and high-quality products. Many other companies may try to replicate or counterfeit our products, but Phiten always overcomes any obstacle. These core values [...]

Read More »

30 Day Guarantee

Questions? 1-888-774-4836
M-F 9am - 6pm PST

Newsletter Sign Up